Real estate marketing has gone to a new level. Agents are finding new innovative ways to ensure they stand out in the crowd. Sure, newspapers and online ads still represent a viable source of customers. But then, if you truly want to make the difference, you have to go further than that.
This is when drones kick in. Photography is a must, of course. But then, aerial footage is simply stunning if you want to present a good property. You can take hundreds of pictures – nothing compares to an aerial view.
However, finding the best drone for real estate can be a bit tricky. The aerial view is not everything, as you also need quality and a little creativity. Now, what kind of benefits should you expect from such a drone and what are the best selling models in commerce?
Benefits Of Using A Drone For Real Estate
The real estate market is quite competitive, so standing out in the crowd can be hard without using all the tools at your disposal.
Finding a quality drone for real estate photography will provide access to compelling footage that no traditional photographer can capture. No matter what kind of angles they use or what light they shoot in, photographers will never be able to imitate the effects of drones.
Drones have the capability to capture footage from a high vantage location, which gives potential buyers a different perspective over properties.
Most features of a property can be observed with traditional photography and some written specifications. But this is not all. A bigger image is more useful. From this point of view, using a drone will showcase things like a tennis court, walking paths around the property, the neighborhood, the backyard, a pool and so on.
The viewer gets a better idea about what to expect from it.
If aerial photography is not new to you, you probably know already that you can achieve such footage by hiring a helicopter as well. The price is quite high and think about it – you will have to pay for a pilot as well. Drone footage is significantly cheaper and you can do it yourself.
Gaining new customers
Finding the best drone for real estate photography sends a few messages to your potential customers. First, you are likely to impress them. Second, you are telling them that you are technology savvy and can push this venture to another level.
People are likely to pay more if they can picture themselves living in the property. There is just no better way to do it than mixing a few aerial videos and pictures too.
Other benefits of using drones in real estate marketing include:
- The possibility to generate virtual indoor tours of a property
- Getting one step ahead of your competition
Now, what are the best rated drones for agents?
Top 3 Drones For Real Estate
Holy Stone F181W WiFi FPV Drone
Featuring a 720P wide angle HD camera, Holy Stone’s best drone for real estate agents will provide high resolution footage within minutes only. It has a built in Wi-Fi module to allow real time transmission, so you can see whatever the drone sees on your smartphone.
Once it is high enough, you can release the throttle stick and the drone will maintain its attitude. It makes controlling it piece of cake. Even if you are new to this technology, you will get used to it in no time – a few flights and you will be an expert. It also has a headless mode to eliminate the need of position adjustments.
Since it has two powerful batteries, it has about two times more flying time than other similar drones in this segment.
- Good flying time
- Headless mode
- Altitude hold feature
- High quality imagery
- No wall charger, but USB cables only
DJI Mavic 2 Pro Drone Quadcopter
DJI’s best drone for real estate is available in two packages – by itself with the basics or in a package full of accessories. The basic package includes a battery, a protector, propellers, a controller, a charger, a few cables for charging and connectivity and spare sticks – more than enough to use it out of the box.
The camera is more advanced than others in this field due to the top notch camera featuring a 20MP CMOS sensor. The Hasselblad LID-20c camera will stun you with color details and a great resolution. You can record 4K videos while seeing everything in real time. It operates between -10 and 30 degrees C.
The flying time goes up to just over half an hour, while the maximum speed is 44MPH. It has 8GB of internal storage, but you can always add a classic SD card for more.
- Great flying time
- Available in two different packages
- Quality photos and videos
- Obstacle sensing feature
- Landing it needs some precision training
DJI Phantom 3 Professional Quadcopter
DJI’s professional model is aimed at those with a little experience, yet newbies can use it too. It will take a while to get used to all the features though. Just like other models from DJI, this one comes in a few different packages, depending on the accessories you need.
The camera features 4K UHD video recording, as well as a vision positioning system. The system is great for safe indoor flights. The real time transmission video can be seen at 720p, yet it is recorded in 4K on the card.
The camera works with a smartphone for easier control and extras. It cannot be flown closer than 15 miles from the White House. It is a professional unit and may have certain restrictions.
- Safe indoor flights
- Quality footage
- Easy to control
- No vibrations
- Might feel a bit too sophisticated for a beginner
Bottom line, it is up to you to decide on the best drone for real estate. The good news is you do have options, but it is important to analyze your needs and expectations first. Consider the area you support too. If there are lots of houses hidden behind trees, your drone may not provide too much details, yet it would still offer access to magic scenery footage to your customers.